THE SYSTEM

We didn't build
another product.
We built a skin
longevity formula.

Most skincare treats one concern at a time. This
works on the biology underneath all of them, at the same time.

The Protocol

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01

Prep

~2 min

Remove laces and insoles. Knock off loose dirt and brush dry debris with a soft brush before any liquid touches the upper.

02

Clean

~5 min

Apply pH-balanced cleaner with the correct brush. Work in gentle circles — damp the material, never soak it.

03

Protect

~3 min

Air dry completely away from heat. Spray nano-barrier protector evenly for up to 4 weeks of liquid and stain resistance.

HOW TO USE

HAGUEPROTECT

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HOW TO USE

HAGUEPROTECT

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HOW TO USE

HAGUEPROTECT

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HOW TO USE

HAGUEPROTECT

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HOW TO USE

HAGUEPROTECT

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Golden Rules

Always

  • Brush dry dirt off before wet cleaning
  • Use the soft brush on suede and nubuck
  • Let shoes air dry — never use a heater
  • Apply protector on fully dry shoes
  • Test cleaner on a hidden spot first

Never

  • Never put sneakers in a washing machine
  • Don't use harsh bleach or alcohol-based cleaners
  • Avoid scrubbing suede with stiff bristles
  • Don't wear shoes before they're completely dry
  • Never skip the protection step

Get the Complete Kit

Every brush, solution, and protector — curated in one box.

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